House of Founders

For House of Founders we made the identity, the copy and the website. The brand brings together people who have already built something and want to start again. The website gives that ambition room, with a clear story about what participants will do.

The crest in the logo gives the group a recognisable, almost familiar character that suits people with a track record. The brand also had to hold up beyond the screen, from an advertisement to a three-metre sponsor wall. On that wall we put House of Founders first, with the partners below. That way every photo makes clear where these people come together.

In a few weeks, a new initiative had to become something experienced founders would make time for. People like that have seen a lot, so it had to feel serious from the first look. The identity, copy and website show together what awaits them: five days in good company, turning ideas into new businesses.